What Local Businesses Should Know

If you run a small business, you may have noticed your website isn’t doing quite what you hoped — maybe it feels outdated, difficult to use, or just not bringing in new customers. And with so many options out there — DIY platforms, big design agencies, or part-time freelancers — it’s no wonder choosing the right path can feel overwhelming.

 

Here are a few lessons I’ve learned from working with small businesses in Rutherford County, NC over the years. If you’re considering hiring someone to develop or rebuild your website, or going the DIY route—keep the following suggestions in mind.

 

1. Not All Designers Are the Same

• There’s definitely no shortage of web design options these days, but cheaper doesn’t always mean better — and larger design agencies don’t always understand what it means to be “Small Town Friendly.”

 

• Some designers may claim to be local to Rutherford County, NC and use deceptive tactics to make you believe they are actually local, not the smartest way to start a business relationship.

 

• Others might offer low initial pricing but then charge significantly more for basic features such as contact forms, mobile responsiveness, ongoing support, and SEO setup.

 

2. Consider DIY Options Carefully

Wix, Squarespace, and Shopify can be very beneficial, but they require time, trial and error, some layout and technical skills, despite the ease of use they constantly advertise. And most business owners already have a lot on their plates without needing to add "website designer" to their list of responsibilities.

 

3. The Value of Local Knowledge

It makes a difference to work with someone who is familiar with the Tri-City area and views your company as more than just a ZIP code or area code on a cold-call list. 
 

I have walked Main Street during the Mountain Glory and Cherry Bounce festivals, strolled through the annual Hot Nights Cool Rides car shows, and frequented the Farmers Market at Park Square.

 

I have spoken with shop owners and vendors, understanding firsthand what makes our community special. That doesn’t come from a database — it comes from living here.

 

If you are unsure where to start with your website or online presence, I’d be happy to sit down and talk. No pressure, no jargon — just honest advice from someone who knows the area and cares about your success.

 

4. Cheap Is More Expensive Than Affordable

Affordability doesn’t mean compromising quality. It means making smart decisions that offer lasting value while honoring your budget. Some options may appear cheaper, but they can bring added costs later — from limited flexibility to questionable design choices. At Webway Graphics, our focus is on practical, budget-friendly solutions built to serve you well into the future.

 

Because strong, successful local businesses make for a strong, successful community — and we all benefit from that.